Mission Statement

Many African American business owners fund their own businesses due to the lack of capital mentioned earlier. This means that most Black-owned businesses are sole proprietorships that don’t make enough money to pay employees. 

Small businesses and entrepreneurs have been longtime wealth builders in our society. By supporting more Black-owned businesses, Green Americans can create more opportunities for meaningful savings, property ownership, credit building and generational wealth.

When small businesses flourish, so do their communities. But banks often hinder that prosperity by discriminating against African American and other entrepreneurs of color seeking small business loans. 

Supporting Black-owned businesses in turn supports families, employees, and other business owners, as well as attracts community investors who provide banking services, loans, and promote financial literacy--all things that build economic strength.

Since Black-owned small businesses are likely to hire from the local community, supporting them can foster the job opportunities people need to achieve financial stability.                                                                                                                           Many Black entrepreneurs start businesses inspired by the richness of African American culture itself--Black-owned clothing stores, hair care and make-up products, and children’s toys are just a few examples.                                                                       Many large companies vocally support minorities and their diverse cultures but practice policies that keep systems of injustice intact. 

African Americans and other minorities often bear the brunt of corporate discrimination.

The prosperity of a green economy depends on the celebration of diversity by and for all peoples. The green movement has historically and presently wrestled with a lack of diversity in its activism and representation, but Green Americans can change this.

Bringing attention to Black- and minority-owned businesses can go a long way in demonstrating that the green movement is everybody’s movement and when minority-owned businesses have a financial platform to stand on, they inspire more people to join the green economy.                                                                     When you vote with your dollar, you are voting for an inclusive economy as well as an eco-friendly one? Green black-owned businesses are an indisputable part of the green economy, let’s support Black-owned businesses and the diversity they bring.